Ensuring Basingstoke town centre has something for everyone is a key part of Basingstoke and Deane Borough Council’s plans for the borough’s economic future.

If you have any queries about this project, please email customer.service@basingstoke.gov.uk or call 01256 844844.

HemingwayDesign and NEW Masterplanning, and Allies and Morrison are pleased to have worked with Basingstoke and Deane Borough Council on this exciting opportunity to develop an ambitious and forward-thinking strategy for the long-term future of the town centre.

This is a team with vision, the ability to engage with a range of stakeholders and a proven track record in delivering change in town and city centres.

They understand that the actions undertaken through our masterplanning process will define Basingstoke for generations to come. Throughout the project the team created a vision that will guide action taken by the council and its partners to help Basingstoke create a unique identity and ensure the town centre offers an exciting shopping, leisure and cultural experience. They are brave and retain a deep sense of responsibility in terms of creating a vision that can be delivered. They also ensured that this vision aligns with the borough’s overarching Horizon 2050 Vision.

The team see real potential for Basingstoke to move forward in these times of change that, whilst admittedly are challenging, provide a once in a lifetime opportunity to make a positive difference for current and future generations of Basingstoke residents, workers and visitors.

HemingwayDesign and NEW Masterplanning

Hemingway Design and NEW Masterplanning are experienced and independent ‘thought leaders’ working with local authorities, communities and developers across the country to support and improve our town centres.

Allies and Morrison

Allies and Morrison were commissioned to produce a masterplan for the town centre. Informed by the vision, the masterplan presents an invaluable opportunity to clearly set out the principles for development, investment and sustainable growth. The work helped define the area’s distinct role, identify deliverable projects and illustrate how Basingstoke Town Centre can be positively transformed.

They brought exceptional knowledge and experience in creating inspiring and viable visions. Their goal for Basingstoke was to establish a clear and engaging urban design framework for the buildings, streets and spaces of our town centre – while proposing how these elements can best work together. This guides Basingstoke Town Centre’s future evolution, placing it at the heart of the wider community with a strong sense of identity to attract visitors.

Allies and Morrison is a practice of architects and urbanists based in London, Cambridge and Dublin. They shape enduring places whether new pieces of city or settlements at any scale. They also strive to design beautiful buildings that have a long life and can adapt over the generations. In all their projects, they are concerned with the crafting of every detail and an appreciation of the uniqueness of each context.

Other consultants within the team advising on the Town Centre Strategy include JLL, Marshall Regen and WSP.


JLL were appointed by Basingstoke and Deane Borough Council in September 2020 to provide ongoing property advice to the council as needed, and covering all elements of the portfolio including regeneration and development. JLL are the lead consultant for the Town Centre Strategy. The team, led by Katie Kopec, will provide strategic real estate advice to BDBC and the Town Centre Strategy team to help produce an exciting and deliverable vision for Basingstoke.

At JLL, their purpose is to shape the future of real estate for a better world. They have long-term, science-based sustainability targets firmly in our sights. They pioneer products and services that are good for business and effect real environmental change for a sustainable future. They embrace technology to meet the needs of today and opportunities of tomorrow. They are leveraging technology to increase the value of the world’s buildings, enhancing the happiness and productivity of those who occupy them.

They create and support diverse, inclusive and sustainable communities for the people who work, live and invest in them; today and in the future.